Client engagement · International
Stada Media — Google Ads Acquisition
Search-led acquisition for a specialist media agency — 3.8% CTR (3× typical benchmark), 40 conversions on $2.11K spend.
CTR
3.8%
Conversions
40
Spend
$2.11K
Role
Google Ads account manager
Industry
Video Production & Design
Year
2024
Region
International
About the engagement
Search-led acquisition focused on high-intent service queries. CTR was held at 3.8% — roughly 3× typical industry benchmark — with conversion tracking wired end-to-end for cost-per-conversion clarity.
Scope of work
- Search campaigns
- Landing page alignment
- Conversion tracking
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