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Client engagement · GCC & Asia

Local Venture — Reels-Led Meta Test

Reels-led creative test with two ad variants split across audiences — CPC held at Rs 10.16, 2.25% CTR.

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Local Venture — Reels-Led Meta Test — Meta Ads
Spend
Rs 4,988
Clicks
491
CTR
2.25%
CPC
Rs 10.16
Role
Creative direction + Meta ads management
Industry
Local services
Year
2024
Region
GCC & Asia

About the engagement

A short-form creative test for a local venture. Two Reel variants were split across contrasting audiences, with cost per click held at Rs 10.16 and CTR at 2.25% — both above local benchmark for the category.

Scope of work

  • Reels creative
  • Audience split test
  • Cost/click optimisation
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