Smile Care Dental Clinic
A credibility-first website for one of Lahore's trusted dental practices, designed to convert searchers into booked patients.
About the engagement
Smile Care needed an online presence that matched the quality of care delivered in clinic. We rebuilt the website around clear service categories, patient-friendly content, and a booking-led conversion path, then optimised the Google Business Profile for local search visibility across Lahore.
The challenge
The clinic's earlier site was a single long scroll of generic dental copy. Nothing separated Smile Care from any other practice in Lahore, and booking meant hunting for a phone number.
What we did
- 01Rebuilt around clear treatment categories instead of one undifferentiated page
- 02Led with location, credentials and patient proof above the fold
- 03Put booking and WhatsApp within one tap on every screen
- 04Optimised the Google Business Profile and on-page local SEO for Lahore search
Outcome
A credibility-first practice site where a searcher can judge the clinic and book in the same visit.
Scope of work
- UX & content strategy
- Visual design
- Development
- On-page SEO
- Google Business Profile setup
“Patients now find us on Google and book before they call. The site finally looks like the clinic feels.”
Before & after
The earlier template-led layout (left) against the current build (right).
Screens from the live site
Tap any screen to view it full size.
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