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Client engagement · International

E-commerce — Multi-Year Google Ads Program

Multi-year Google Ads program: 241.5K clicks, 26.4M impressions, £67K spend, £1.1M conversion value.

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E-commerce — Multi-Year Google Ads Program — Google Ads
Clicks
241.5K
Impressions
26.4M
Spend
£67K
Conv. value
£1.1M
Role
Google Ads account lead — Shopping, Brand, Category
Industry
E-commerce
Year
2021–2024
Region
International

About the engagement

Owned the Google Ads account end-to-end across Shopping, Brand and Category campaigns. Focus on efficient conversion value per £ spent, feed hygiene, and structured negatives — resulting in a compounding conversion-value curve over multiple years.

Scope of work

  • Account structure
  • Shopping feed
  • Bid strategy
  • Conversion tracking
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